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PDF) How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application
![Karthik Arumugham on Twitter: "Absolutely loving the Nike+ Run Club app with their brilliant & silly gamification badges. Clocked 413kms in 197 runs so far this year! https://t.co/2C6XujKmG9" / Twitter Karthik Arumugham on Twitter: "Absolutely loving the Nike+ Run Club app with their brilliant & silly gamification badges. Clocked 413kms in 197 runs so far this year! https://t.co/2C6XujKmG9" / Twitter](https://pbs.twimg.com/media/DNxErz-UQAAKSJx.jpg:large)
Karthik Arumugham on Twitter: "Absolutely loving the Nike+ Run Club app with their brilliant & silly gamification badges. Clocked 413kms in 197 runs so far this year! https://t.co/2C6XujKmG9" / Twitter
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