![Moncler's billionaire CEO Remo Ruffini on why the luxury brand doesn't only target millennials – and the special strategy to attract buyers in China | South China Morning Post Moncler's billionaire CEO Remo Ruffini on why the luxury brand doesn't only target millennials – and the special strategy to attract buyers in China | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/methode/2019/09/05/12259112-c3e4-11e9-ad8c-27551fb90b05_image_hires_153632.jpg?itok=pyPj_QEr&v=1567669002)
Moncler's billionaire CEO Remo Ruffini on why the luxury brand doesn't only target millennials – and the special strategy to attract buyers in China | South China Morning Post
![Remo Ruffini on Moncler, seasons, possessions and the next step in luxury - News : business (#1073158) Remo Ruffini on Moncler, seasons, possessions and the next step in luxury - News : business (#1073158)](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/978a/0183/56b4/8b50/24f7/ac0a/1afa/2f6f/4084/beea/beea.jpg)
Remo Ruffini on Moncler, seasons, possessions and the next step in luxury - News : business (#1073158)
![Trento, Italy. 10th Oct, 2019. Moncler chairman and CEO REMO RUFFINI attends ""˜Il Festival dello Sport' in Trento, Italy. Credit: James Gasperotti/ZUMA Wire/Alamy Live News Stock Photo - Alamy Trento, Italy. 10th Oct, 2019. Moncler chairman and CEO REMO RUFFINI attends ""˜Il Festival dello Sport' in Trento, Italy. Credit: James Gasperotti/ZUMA Wire/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2A3X6N9/trento-italy-10th-oct-2019-moncler-chairman-and-ceo-remo-ruffini-attends-il-festival-dello-sport-in-trento-italy-credit-james-gasperottizuma-wirealamy-live-news-2A3X6N9.jpg)
Trento, Italy. 10th Oct, 2019. Moncler chairman and CEO REMO RUFFINI attends ""˜Il Festival dello Sport' in Trento, Italy. Credit: James Gasperotti/ZUMA Wire/Alamy Live News Stock Photo - Alamy
![Moncler, the purveyor of €1,000 down jackets, to list after sales climbed from less than €50m in 2003 to €489m in 2012; “China is very dangerous. I don't trust that it will Moncler, the purveyor of €1,000 down jackets, to list after sales climbed from less than €50m in 2003 to €489m in 2012; “China is very dangerous. I don't trust that it will](https://bambooinnovator.files.wordpress.com/2013/09/moncler-remo-ruffini.jpg?w=640)